In 2014, a group of photography graduates saw a need to create a platform from which they can expand the network of photographers they work for and learn from. This led the group to the idea of establishing a crew sourcing agency with a special focus on photographic assistants.
Since its inception the Collective organically developed into a team-based photographic assistant agency in the Cape Town production industry.
This new model of booking photographic assistants proved to be popular amongst both clients and crew, and as such the Collective grew to a team of 30 photographic assistants in the 2016/2017 season.